I am excited to announce that we have changed the name of our organization from “the Hebrew Charter School Center” to the much simpler [drum roll…]: “Hebrew Public.” We are also adopting a new tagline: “Charter Schools for Global Citizens.”
A bit of background on the change:
When our organization was created back in 2009, our corporate name was actually “The National Center for Hebrew Language Charter School Excellence and Development, Inc.” That mouthful was immediately shortened to “Hebrew Charter School Center,” which was used through the end of 2015. Now, as we move into our next phase of growth, we have become Hebrew Public.
It was important for us to do this. We are a network of public schools serving children from all backgrounds, but people would often react to our name and ask: Do your schools teach religion? Aren’t your schools private? Are they only for Jewish students? [Answers: No, No, and No.]
Beginning in the spring of 2015, we engaged a branding firm to guide us through a thorough self-examination process, then intense brainstorming that resulted in more than 200 naming ideas, and finally through a public vetting process involving people from all walks of life, including teachers, parents, journalists, supporters, and many others. In the end, Hebrew Public won favor with a marked majority of respondents, and the Board voted to approve the change in December. In the coming months we will be rolling out this new name and a sharper, more compelling visual identity, incorporating the new logo you see on this page.
President and CEO